CHANG-IN KIMCHI
DESIGN OVERVIEW
The Chang in Kimchi website is structured with a clear design plan to effectively
communicate the brand story and products. Every image, color, and piece of text is
chosen to reflect the ‘authentic Korean’ heritage blended with over 30 years of experience.
The design team uses striking yet simple red and white tones to give the brand a powerful presence and convey credibility.
WEB DESIGN
The design and all elements are thoughtfully arranged, from the main menu to product details, ensuring visitors receive
complete information, feel confident,
and immediately grasp the brand’s value.
